Posts Tagged ‘Questions’

Using Social Media to Communicate with Executives

I am trying to identify ways of communicating with executives using social networking tools. As a member of the same age group and general demographic, I have a feel for the answer, but I need to keep an open mind. My basic question is “Can we use social media as a viable way to communicate with executive sponsors of our projects?” I have attended a number of webinars on the topic and have been reading what I can find but nothing addresses this question specifically. I have put forth the effort to become more familiar with these technologies. I view myself as informed and motivated in their use but not an expert. I suspect that most C-level executives and their staffs have neither the time nor inclination to do the same. I suspect that it will vary by industry but have no data to support a conclusion. All of the data I have is not specific to executives. As I think out the details of this issue I can take multiple positions but don’t feel confident in deciding which one is right.

As you can tell, I suspect much but actually know little. Thus, I am asking for any data or opinions on the subject anyone can provide. Please post any comment you think could be useful to this post. Thanks for any help you can provide.

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