Posts Tagged ‘Microsoft’
Microsoft and the Energy Industry
The new issue of Digital Energy Journal (Issue 25) is just out. In it is an article about Microsoft’s new products and directions relevant to the energy industry. With my interests in IT leadership, manufacturing operations and E&P surface operations, I was immediately compelled to read it. Since I have a long history with Microsoft both as a customer and a channel partner I have some well entrenched ideas about how Microsoft fits into the manufacturing and energy world (mostly good with a dash of frustration).
As I read the article, a couple of points jumped out at me. First is the use of the Xbox 360 with the upcoming Kinect user interface device (shown in the image on the right). It is a controller-less device that allows the user to control a game like a Nintendo Wii but without any hand held controllers. This device is primarily intended for the gaming world but has potential for the manufacturing and E&P worlds as well. For example, Halliburton Landmark has just announced a new application called GeoGraphix Discovery 3D. It will build on their GeoGraphix product and make that visualization environment easier to navigate.
What got me excited is the ability to apply an Xbox/PC/Network system to create business visualization environment at an affordable cost. Many of us are old enough to remember when cell phones were big, expensive and had to be installed in your car by a technician. We can also remember what happened to their use when cell phones got cheaper and more portable. Their use grew geometrically as well as their applications. Now consider the large and hugely expensive visualization environments now sold to the E&P industry. Then consider what happens when you can have something acceptably close to the same functionality but on commodity hardware. The cell phone evolution gets replayed for visualization systems.
Now let’s consider what happens when that same commodity visualization environment gets connected to 3-D CAD environments of manufacturing plants and E&P surface operations along with other business applications. Now combine that new mix of tools with a more highly regulated and monitored operational environment. That will happen thanks to incidents like the current BP spill in the Gulf of Mexico and numerous industrial explosions, fires and chemical releases. The best way to image what I’m talking about is through an example.
Let’s image we’re in an ordinary conference room. We’re facing a wall with three large screen monitors in a row. On the middle monitor is a 3-D model of a process manufacturing plant, offshore platform or some other organized industrial collection of pipes, tanks, buildings and equipment. As we walk through this facility we can reach down and touch a piece of equipment as we pass it. When we touch it, its spec sheet and maintenance history are displayed on the screen on the left. If we are concerned about what we see we touch the equipment again with another gesture of our hand and we dictate a note to be attached on that piece of equipment. That note appears on the screen on the right and a flag appears on the equipment shown on the center screen, indicating the need for follow up. All of this data can also be displayed and accessed in a more tradition way on PCs or laptops located elsewhere (or in the same room). This kind of scenario could have applications for the management of these operations to be able to more easily survey and diagnose issues in their facilities. Connecting to a master data management system would allow such a system to be applied to multiple, similar facilities and managed together more easily. Environmental, maintenance and operational data can be displayed together in more intuitive ways. That can lead to the avoidance of future problems of all sorts. This is industrial strength business-IT alignment.
You can use the above example as a base from which to imagine a scenario more specific to your own experiences. Just don’t forget that we’re seeing this using commodity hardware and lower cost software. This puts such a system within reach of mid-sized manufacturers, energy and service companies. That’s a game changer for those mid-size companies.
The second point that jumped out to me in the article was Steve Balmer’s vision of the energy industry’s migration toward cloud computing. He’s probably right but I struggle with that idea when applied to large quantities of data that need to be brought down to a local system for use and analysis. It really depends on how cloud computing standards, security and infrastructure evolve. I have commented on cloud computing issues in the past so I won’t do it again here. If you’re interested, just click on the cloud computing tag in the tag cloud to the right of this post.
In summary, I think that whether you love or hate Microsoft they are one of the very few companies that can provide a sufficiently diverse, integrated set of applications and devices to allow the creation of such architectures at relatively low cost. Let’s hope that Steve Balmer’s vision for the energy industry can become reality and not get bogged down in bureaucracy or drifting priorities along the way.
Thanks for stopping by. Stay tuned for more…
