Herding Consultants 2.0
What kind of title is “Herding Consultants 2.0″? I suppose for search engine optimization reasons I should have used “aligning” instead of “herding” but at some point the whole alignment theme can get boring. I’ll stick with “herding” this time. Having been on both sides of the consulting table leads to some firm convictions about what that means in an era of highly available sources of judgment and advice. In the “old” days (before the late 1990′s) consultants found consultants based on their business offerings, sales campaigns and contacts. A relationship was built based on repeated personal contact. The competitive differentiator was the consultant’s previous work and their skills inventory. That ultimately led to a “resume bake off” when consultants competed for your business. That model is still viable to a large extent.
A new model has appeared over the last few years based on Internet based tools and virtual presence. Blogs have grown rapidly and any consultant worth his salt has one (me included). We use some tool to subscribe to the blogs that interest us, such as our email clients, browsers or any number of other tools. My preference is a tool called BlogBridge. That keeps the blog posts out of my inbox which reduces clutter and makes them easy to scan. The end result is that I now have subscribed to many blogs. I did that because there are many topics about which I want to stay current or have an interest. That creates a need to assign levels of credibility to each blog. BlogBridge makes the assignment of a ranking very easy. It’s the deciding on a rank that’s hard.
My current technique is to look over my “herd” of consultant blogs to spot trends. Once I do that I decide if I’m in agreement with the consensus. If not, I research the topic more to validate my opinions. I’m not trying to be a technical expert but I am trying to understand the topic well enough that I can offer my own options and judgment in a way that adds value for my target clients (C-level executives in mid-market manufacturing or manufacturing related service businesses who are trying to make decisions on the use and deployment of technology tools). I will then vet my opinions with a few people whose opinion I trust and who have differing backgrounds.
This just reinforces the point I have made before. It’s the personal relationships that matter most. It also reinforces the idea that there is just a huge amount of opinions and “experts” out there. Another way of “herding” all of the consultants you rely on for advice is to let the large consulting companies do it for you. For example, both Gartner and Forrester have become active bloggers. You can also just sign up with either of them and get even more information. Essentially, by relying on their blogs you are letting them do the vetting for you. There are other, smaller consulting groups like ebizQ and TechRepublic, which offer similar capabilities. I watch some consultants from each of these.
In summary, my point is that we need techniques to vet the web-based consultants we have all come to rely on. We each need to decide how much effort to apply to that vetting exercise and how to leverage our own personal networks. I have my approach and I recommend that you develop one that works for you.
Thanks for stopping by. Stay tuned for more…
